Since its establishment in 1984, Papa John’s has grown to be the third in terms of popularity in the U.S. According to the third-quarter earnings report, Papa John’s has been experiencing a decline in same-store sales, earning per share, and revenue. This is because Papa John’s has lost most of its consumers. Businesses and universities have ended their relationships with the company. If something is not done soon, the franchise might lose its stores.
Steve Ritchie, the CEO at Papa John’s, believes that the company has a lot that it needs to do so as to win back its customers. In a conference call with Mr. Ritchie, he claimed that the executives have already recognized that the improvement measures of the organization are already working. The executives are also optimistic about future opportunities. The major move of Papa John’s is rebranding and shifting its focus to the employees. The move has had a positive impact on consumer sentiment.
Steve Ritchie (@stevemritchie) claimed that various research firms have proved that the customer perception concerning Papa John’s is moving from negative to positive. This is after the company introduced its “Voices” campaign. Papa John’s recently restructured its executive suite which Mr. Ritchie believes will help the organization get back and shift its focus on customers.
In the restructuring process, Mike Nettles was made the chief operating and executive vice president officer to lead the restructuring. There were also four other vice president roles that were created in the organization that revolved around interaction points or customer touchpoints: customer experience, innovation and branding, analytics and technology, and menu strategy. The restructuring will enable Papa John’s shift its focus on its key areas.
Steve Ritchie Papa Johns is optimistic that the improvement actions of Papa John’s are working as the number of customers is increasing, even though the challenges still exist. The company has improved customer sentiments in some regions such as North America. It has also received support both externally and internally. Steve Ritchie and his team are committed to creating the momentum and ensuring the company moves forward to greater success.
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