Despite many challenges that the fashion and technology industries have gone through over the years, they continue to grow together. It is a fascinating process regarding how the two industries have grown together. Over time, fashion becomes technologically fashionable and technology becomes fashion. Consequently, to understand the future of the two industries, one requires looking at the past and studying the present.
In the 70s, the boom box brought great excitement among the youth. It allowed users to listen to their favorite stations and tunes. Additionally, the two cassette decks allowed one to play music on one side and record using the other side. It became popular in the 80s. In the 90s, the Walkman was commercialized. It made the music experience more personal. This experience was made smaller through the introduction of an iPod. Given this analysis, it evident that technology grows with what is considered popular and fashionable.
Presently, there is a synthesis of technology and fashion. Technology offers the possibility of creating fashion that delivers to fashion designers. It results in a high standard of functionality as well as innovation. Leading in the combination of technology and fashion is Dutch designer Anouk Wipprecht.
Today, fashion continues to be enhanced via the use of technology. For instance, innovators are designing equipment that can protect people during an accident. Terese Alstin and Anna Haupt created Airbag for Cyclists that is worn around the neck. When it is not deployed, it allows one to have greater visibility unlike the helmet. Ashwinn Rajan and Kevin Cannon did a similar thing when they created Frontline Gloves that allows firefighters to share important information using hand gestures.
To gain popularity, technology requires fashion. It is for this reason that the two industries grow together. The future of the two sectors depend on how they will learn from each other in making the world a more creative and beautiful place to live in.
About Chris Burch
Chris Burch is the CEO of Burch Creative Capital. Over the years, he has participated in the growth of more than 50 companies. Burch has served as an entrepreneur and investor for over 40 years. He has achieved great success through intuitive understanding of consumer behavior. In addition, Burch combines has remarkable direct and international sourcing experience.
His entrepreneurial values make the foundation of Burch Creative Capital’s investment philosophy. Burch’s portfolio includes firms like Nihiwatu, TRADEMARK, Cocoon9, ED by Ellen DeGeneres and Poppin. His firm, Burch Creative Capital, is presently supporting the creation of multiple lifestyle and consumer products brands in different industries.