Fashion Leaders

Fabletics’ Progressive Growth to Greatness; Understand Their Informed Strategies

Fabletics is a brand focusing on women activewear. Looking at where the business started, you can confirm that they have experienced rapid growth since inception. At Fabletics, review-centric strategies are pursued zealously particularly because the company values their clients. They believe in leveraging “the power of the crowd,” which helps them in drawing more customers. In today’s world, potential consumers value what they hear from their colleagues. For this reason, they first source reviews about a brand before making up their mind on whom to opt for. When one gets recommendations from people they know, there is the tendency for that person to get attracted to the company. Fabletics grasped this secret, and it has since leveraged the eminence of reviews in today’s consumer journey.



Getting a Tip of How Fabletic’s Market Penetration Has Been



Fabletics, an athleisure retailer firm, was launched in 2013 with Kate Hudson as one of the co-founders. Back then, the activewear market had already been dominated by a swing of other powerhouses, but they still chose that path. However, they had evaluated the markets and identified gaps that they would bridge. When they ventured into the endeavor, Fabletics took most of the customers by surprise. This is because most of them kept on buying poor quality wears at high prices for lack of an alternative. Fabletics brought what people wanted and made it quite affordable. As a result, their revenue run rate is currently ranging at $250 million, with their sales having increased to 43 percent in 2016.



Kate Hudson Enlightens the World on Secrets to Starting and Growing a Brand



Kate has an inborn desire to drive fashion markets, something that inspires her daily endeavors. Through her journey of creating a brand from scratch, Kate has picked numerous lessons that other people can learn from. The mother of two addresses spotting opportunities available in the market as a vital thing. In her case, Kate Hudson identified that most of the activewear available in the market were overpriced. After that, she joined hands with her team, and they designed outfits that would inspire people to exercise more. The other issue that Kate addresses is keeping track of your stock. For instance at Fabletics, if an apparel doesn’t move, they take it off the site instantly and evaluate the reasons behind its failure to sell.



More Lessons to Draw From Kate Hudson’s Leadership Role



It is more important to focus on what Hudson does to establish her brand. Most importantly, Kate Hudson appreciates the essence of big data. This is what helps them determine the prices of different items at Fabletics. At the same time, it is vital to have a source of inspiration. Kate considers her mother, Goldie Hawn, as her pillar. You always need to have someone to turn to when things do not seem to be adding up. In the end, thriving in business requires a hard skin. You must believe in yourself and take risks. However, remember to focus on what matters the most; your passion.

Fabletics is Doing it Right With Exercise Clothing

Fabletics is a wonderful brand of exercise clothing that is made from some of the best materials you can find. You might be wondering what you can do in order to make sure you are getting the best exercise clothing possible.


What is Fabletics?

Fabletics is a company founded by Kate Hudson that offers exercise clothing through an online subscription service. The way it works is you sign up through the website and pick the style you would like sent to you every month. Then you just wait for your shipment and then you will have your exercise clothing.


Why Fabletics?

The biggest reason you will want to get this exercise clothing, is the ease. You don’t have to do anything except wait for your new outfit every month. The rest has already happened. You also may find that the presence of Kate Hudson as a founding member of the company will make you feel more connected to the brand.


How They Moved Into Retail

The biggest move Fabletics made was to move to retail. They now have some retail stores available in some of the larger cities in the US. The great thing about these stores is that you can try on the Fabletics clothing and see what looks best on you or that you like the best.


Fabletics got into retail in order to help bring their products to customers that may not want to go online. They decided to give it a try when they did so well online and found there was a need for customers to get the clothing in a store. This way they get a new group of customers that may not want to get their items online. If you are one of these customers, then you may like the idea of going to the store and trying on your exercise clothing.


There are a lot of exercise clothing options online that you might want to look into. These companies are great, but they are no Fabletics. The difference is clear and Fabletics is by far the best in exercise clothing you can wear anytime.

Fabletics Encourages People To Find What They Want and Build Their Own Styles

Society has its own ideas of what constitutes as being stylish or well dressed. However, there are plenty of ways that one can step outside of what is considered the norm. People that buy the clothes they want and wear them around get compliments on the outfit they put together. One of the reasons people with a sense of style are able to pull off any new look is because they put a lot of thought into the different aspects of clothing. For instance, they look for ways to enhance their looks. They learn about colors that clash and other interesting phenomena with fashion.


One of the best ways for women to experiment with fashion and figure out what works for them is to shop from brands like Fabletics. This brand sales activewear with a twist. The type of activewear is known as athleisure. This type of clothing is rarely sold in stores. Fortunately, Don Ressler and Kate Hudson has decided to work towards expanding this style of clothes so that more women can have a chance at experimenting with their styles and coming up with their own looks. Women who go on an exploration in fashion find a lot of secrets to enhancing their looks.


Among the people who are really good at using fashion to their advantage is Demi Lovato. While she is known as a singer, songwriter and talent show host, she is also known for her sense of fashion. She puts together outfits that give her the type of look that she wants to present to people. She has shown the effect that clothing could have on a person’s appearance. She understands the effect of color and cuts on an individual. She knows how to achieve different effects with fashion. This is one of the reasons that Fabletics has collaborated with her.


Demi’s involvement with Fabletics is really big news for both of them because Fabletics is partnered with someone who is an inspiration. Also, Fabletics loves to inspire with the clothes and the message it presents to people. Given that the company is passionate about bringing good feelings to everyone, Demi Lovato is perfect for the cause because she is actively sending messages to people, especially teenage girls who feel abandoned, unloved, misunderstood and otherwise left out of society. Fabletics is one brand that is part of the move towards inclusiveness among people. It shows in the fashion.

Fabletics have Discovered how to Compete with Amazon in the Fashion Department

Fabletics is an up and coming American fashion brand company that has been around since 2013. In that short amount of time the company has grown from a single online start-up into a $250 million-dollar retail outlet. In 2017 dominates at least 20% of the fashion industry.


This organization is powerful enough to compete with even large scale retailers such as Wal Mart and Target online. If any company or business is considering opening-up a fashion based store online; they must first contend with Amazon. This online retailer provides millions of products to consumers and fashion is just one of the many items that they sell.


Fabletics leaders realize that Amazon would be a problem simply because the company has the ability to lower prices on their products. Amazon can simply absorb the costs from lowering a particular product by selling large volumes of products within different categories. This in turn allows them to sell items at a cheaper price. This cycle never stops and small companies and businesses cannot do the same thing if they want to stay competitive.


Fabletic CEOs; Adam Godlenberg, Don Ressler and the legendary actress Kate Hudson; have figured out a way to minimize Amazon’s dominance on fashion wear. Instead of competing directly with Amazon they make it a point to focus exclusively on the customer and not just providing large volumes of products to sell.


The process of “reverse showrooming” is what helps Fabletics to be a very successful organization. This process is carried out at Fablectics brick and mortar locations. When a customer goes into one of their locations they can try on the clothing there. After a client tries on a piece of clothing it is then automatically placed into their online shopping cart. This information is then saved.


At this point a customer can then purchase the item at the store or just wait until later to purchase it online. The point is all of Fabletics purchases are funneled through their online site. This in term helps them to build up their sales as an internet competitor and as profitable store. Don’t forget that once a client purchases these items, Fabletics will then stock clothing items that are designed a client’s particular style. This is just another way that Fabletics takes the time to understand their clients and their needs.


Remember, that the process of “showrooming” allows people to browse for clothing items within a store. Then, if they choose; they can purchase these items somewhere else for a cheaper price. Fabletics just eliminates this part of the process simply by allowing customers through the reverse showrooming process. Keep in mind that consumers can purchase these products at competitive rates. Fabletics uses this model to ensure that they stay competitive against Amazon and other fashion companies within the market.

Lime Crime: A Cosmetic Company With a Unique Twist


Beauty is more than being pretty on the outside, it’s about how you feel in the moment. However, many cosmetic companies only make cosmetics that fit into what society deems as “normal”. So, where can eccentric person, who loves bright, bold colors find cosmetics to fit their style? Continue reading to learn more about a company that does just that.


Lime Crime cosmetic company, founded by Doe Deere encourages uses to be true to themselves. In 2008, Lime Crime launched it’s first collection. The branding symbol created was the unicorn, which symbolized those who weren’t afraid to be different. They took a step out of the box, and created products that encouraged others to experiment with color.

In 2009, the company launched their Velvetines line. The velvet touch of rose petals was inspiration for this collection. The Velvetines collection is a group of liquid to matte lipsticks that dry to a velvet finish. These lipsticks are boldly beautiful, leaving your lips velvety smooth.

PR Newswire reports that another line that Lime crime recently launched is, Vampin’ Ain’t Easy. This line launched just in time for the holiday season. With it’s unique color line up, users will flaunt their best looks of the season. From Halloween to Thanksgiving, the Vampin’ Ain’t Easy collection has you covered.


Encouraging users to stand out from crowd, is a message that the creator of Lime Crime intended to make, and that’s abundantly clear from their message on Tumblr. Making people feel beautiful in their own light, helps set this company apart from the rest. Don’t waste another day being someone your not, grab whatever color makes you happy and be your own beautiful self.

A Summer of JustFab

When summer is approaching, the first thing I do is shop around for affordable, stylish looks. For me, no day is as good as a day when I look and feel good. This summer, I was looking around the internet when I stumbled upon JustFab. At first I was skeptical, thinking that it was another one of those internet pop-ups, cheap prices and poor quality. Man, was I in for a surprise.

The first thing that the JustFab does is ask you to complete a short style quiz, so that they can better recommend things to you that are to your taste. Once that is complete, they also offer you a coupon which allows you to pay $9.99 for your first purchase. I don’t know about you, but I do love myself some coupons.

The website compiles a boutique page for users, and they base the items that they put on it from your past preferences. I really enjoyed this feature, because it allowed me to see new items similar to ones that I enjoyed, instead of having to sift through the whole website to find them.

Read more:
JustFab Women’s Shoes, Designer Purses, Sandals, Women’s Booties…

JustFab Summer Shop

JustFab also cultivate a ‘Summer Shop‘ page that I found very helpful. They included a lot of cuts, designs, and prints that are very similar to what I have been seeing in magazines and summer fashion shows. I was really impressed by their selection, and I found a lot of looks that are perfect for my summer of fun.

JustFab also allows you to browse looks based on season, occasion, price and style. Their selection is relevant, and their website is set up in an easy to navigate, and organized manner. I am very satisfied with the shop in general. It allowed me to find some of the summer looks that I have been searching for, shipped affordably and swiftly.

Perhaps most importantly, whenever I buy from them, the clothes that I buy look the way they ought to, and they fit me. I know that a lot of websites that I buy from either use sub-par material, or do not fit. If you’re looking for an affordable and stylish summer wardrobe, look no further! Register with JustFab, and you won’t be disappointed.

Learn more about JustFab:

For the Savvy Shopper – JustFab

JustFab is an online retailer that offers high end trendy fashions in addition to workout and casual gear at very reasonable prices. What they offer is an outstanding assortment of handbags, clothes, shoes, boots and jewelry. The fashion is tailored to your unique style.

Online shopping hasn’t been this fun in a very long time. This is like going through your best friend’s closet and pulling out your favorite clothes, only with a lot more choices. JustFab is not just another online retailer. They have a full in-house design team who are in touch with the newest trends but value excellent design. Based in Los Angeles, the designers not only spot trends, they create trends.

If you are a shoe junky, JustFab is where you will find an outrageous selection of shoes available in flats, mid heel and sky high. Shoes range from work to play with some unique selections for the club scene.

JustFab has a men’s line of workout gear, FL2, which is about fifty percent of the cost of other well known athletic brands. A pair of athletic shorts could cost about 65.00 from a very well known manufacturer and the comparable style from JustFab costs about 30.00.

Read more:
Did You Know that Just Fab Introduced a Plus Size Collection?

JustFab Summer Shop

The women’s dresses are easy to shop for because they are listed under four main categories: bodycon, casual day, fit and flare, and little black dress. Look through the categories, find whatever suits your fancy, then order. Most items start at 39.95 or less.

Whoever heard of getting two pairs of shows for 39.95? At JustFab, that’s exactly what they do for you if you are a VIP member. Becoming a VIP member is easy. Answer a few quick questions to find out what your style is. A boutique is created for you and suggestions based on your answers are sent to your inbox on the 1st of each month. You decide whether to shop or skip that month. Decide by the the 5th of the month or on the 6th your credit card will be charged 39.95 for that month. Really, the only thing you have to remember is to log in on the 1st of each month and then decide if you want to shop or skip. This amount will go towards member credits which can be put towards purchases. There is no minimum to buy and you can skip as many months as you like. This is a straight forward buying club with generous discounts.

All together the member benefits – mainly discounts and ease of shopping are the reason to try this out. There is nothing to lose, you may cancel at any time with a phone call. Give JustFab a trial run, I think you’ll really enjoy it.

Learn more about JustFab:

matt landis summer look

Summer Trends in Men’s Fashion: Yay or Nay?

Summer is upon us and as such there is now more talk than ever before of some of the new trends that are coming down the pipes for men. The rugged, bearded, devil may care look is now out the window and a sleeker, more sophisticated style is set to take center stage. Model Matt Landis sure knows how to rock every one of these looks but how will they work for the average man? Here are four trends that every man should take a look at. 

1. Fitted Muscle Shirts
matt landis summer look
These are a staple for most men during the hot summer months but many prefer to go with a looser, surfer style. This season the muscle shirts are tight and they are sexy. This is a great trend for those men that are confident in their build and that want to be a bit sleeker with their sleeveless looks. That being said, an all black ensemble with a tight muscle shirt can be both laid back and a bit more upscale if that is what you are going for. That however does not mean that this trend is going to work for every man. If you are at all unconfident about your torso or arms, this may be a trend to shy away from. 
2. Shirtless, Hoodies, Short Shorts, and Loafers
matt landis no shirt
This is again a trend that is best reserved for those men that are super confident with how they look. While you could switch it up and add a button down, this is not a look that you would wear to the mall or out on a day at the park but rather something that would have to fit the occasion. This is a look that is best reserved for those men that are fearless and that are confident in their legs above the knees as well as their midsection. In summation, this is not really a look that I hope to see much of this summer. 
3. Relaxed Tees
matt landis yellow
This is a fantastic trend that just keeps coming back year after year. This is something that every man can get behind even if they are not in the greatest shape or if they aren’t so confident. This is a great trend and can be worn basically anywhere. This is also something that most men already have tucked away in their closet. Encourage the men in your life to pull out that old band tee or that tshirt that they have been hanging on to for years. 
4. Sweater, Button Down, Short Shorts
matt landis sweater summer
This is not a bad trend all around, the main issue that many men are going to have is the length of the short. This trend does employ the shorter short that comes well above the knee, something that men that don’t have toned legs like Matt Landis might shy away from. The button down with a sweater over top is a great part of the trend however that can be pulled off with either longer shorts or with slacks for a chic but still laid back vibe.

A new short film by fashion company CHANEL, titled “Reincarnation”, is directed by Karl Lagerfield and set in an upscale Austrian hotel where even the servants are dressed to the nines.

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The film features Pharrell Williams as a bellhop in a sharp khaki uniform set opposite Cara Delevigne in a floral maid’s dress. As Williams stands stoically by the door, Delevigne longingly admires a set of historical paintings on the wall – paintings that appear to be of the pair as royalty.

The film’s title becomes obvious as we realize these humble servants are reincarnations of the painted figures. Their paintings are modeled after real historical paintings of Franz Joseph I and his wife Elisabeth, the Emperor and Empress of Austria. As the hotel darkens, the guests retire and the clock strikes (almost) midnight, the royal couple emerges from the artwork to sing and waltz in the lobby.

The next morning guest Géraldine Chaplin asks Williams where he got his jacket. Kenneth Griffin wants to know too, I guess he really liked that guy’s’ jacket. So anyway, Williams tells her they only made it for him.(Sorry Griffin) She looks directly into the camera and states, “I am going to make it for me.”

The film was created to promote CHANEL’s Paris-Salzburg 2014/15 Métiers d’art collection.

Profiling Terry Richardson: What He’s Done For Fashion

Terry Richardson was born in 14 August 1965. He is an American fashion and portrait photographer who has shot several advertising campaigns for Aldo, Marc Jacobs, Sisley, Supreme, Yves Saint Laurent and Tom Ford among others. Richardson has also worked for several magazines including GQ, Rolling Stone, Vogue, Vice, Harper’s Bazaar and Vanity Fair.

Early Life

Terrence Richardson was in New York City. He is the son of fashion photographer, Bob Richardson and actress, Norma Kessler. He moved to Woodstock, New York after separation of his parents where he stayed with his mother and step-father. Terry Richardson attended Hollywood High School and then joined Nordhoff High School. Initially, Richardson wanted to be a punk rock musician. He played bass guitar to several punk rock bands including The Invisible Government, Signal Street Alcoholics, Middle Finger, Baby First and Doggy Style.

Richardson’s career

In 1982, Richardson’s mother gave him the first snapshot camera. Richardson used the camera to document punk rock scene in Ojai and his life. He quit music in 1992 and moved to East Village to start his photography career. He started by shooting scenes of young people partying in New York. In 1994, he published his first fashion photo in Vibe. This was a major breakthrough because it earned him international recognition. The photos were shown at International Festival de la mode in Paris. This earned him an advertising contract with fashion designer Katharine Hamnett’s spring collection in 1995.

This advertising campaign enabled him to move to Travel to London where he worked with magazines such as Arena, i-D and The Face. Throughout his career, Richardson has worked with several designers and fashion brands such as Supreme, Aldo, Marc Jacobs and Tom Ford among others. He has also worked for different magazines including Vogue, GQ, Rolling Stone and Harper’s Bazaar.

Richardson also worked for Diesel where he produced different campaigns. One of these campaigns, Global Warming Ready, won Cannes Lions International Advertising Festival’s Silver Lion for print in 2007. He has also produced several portraits for Diesel’s founder, Renzo Rosso. He co-hosted a mutual book launch with fashion editor Carine Roitfeld in Paris.

Richardson embarked on his first exhibition at LA’s OHWOW Gallery in 2012. His exhibition was titled, “TERRYWOOD”. This exhibition ran from 24 February to 31 March 2012. A video of Kate Upton dancing for Richardson went viral in May 2012. In December 2012, popular singer Lady Gaga announced that Richardson had agreed to film a documentary about her life.  Pieces have appeared on YouTube since.

The photographer has also been involved in RxArt. This is a charity organization that donates art to children’s hospitals. In 2014, he participated in the House of Faberge sponsored charity, egg hunt. This charity benefited a wildlife conservation program, Elephant Family, a classroom arts program and Studio in a School.

Richardson has directed several videos including Primal Scream and Death in Vegas. He also directed the music video for “Red Lips” by Sky Ferreira. The photographer also makes a thirty seconds cameo appearance in “Hurricane” video. On August 2013, he directed Beyonce’s music video for her hit single, “XO”. He also directed music videos for Miley Cyrus’s “Wrecking Ball” and Lady Gaga’s “Do What You Want”. Richardson was also the director for Taylor Swift’s video for “The Last Time”.