Fitness

Fabletics Gets 100 Brick and Mortar Locations

 

Fabletics is opening stores in different metropolitan cities for the next 5 years. Anytime that a business can open up this many stores there has to be something being done the right way. The growth of this business is a direct result of the staggering online sales and the improved customer service. Hudson is also playing a big part of this as well because she has her name attached to this clothing line.

The marketing department for Fabletics is definitely working hard to build up the brand. When people check out the website the first thing that they see is Kate. This is a best thing about her connection to the website. She is able to market the brand, and the marketing department is able to highlight certain clothing instantly by placing Kate on the home page of the site with her favorite picks.

The marketing department certainly knows how to get the name on the minds of customers because the team started with a unique name. The store, Fabletics, is not even a word. This was something that was created by combining the words “fabulous” and “athletics.” This is how Kate Hudson describes the clothing line. It works well because it has allowed the brand to stand out in a major way. You do not forget the word “Fabletics” when you hear it. That is the sign of true marketing innovation. The team created something that did not exist in the vocabulary of the consumers and now it is a business that is flourishing on the Internet. It is set to flourish in brick and mortar stores as well because there will be a lot of locations for consumers to shop.

Follow Fabletics on Twitter

The marketing has been done to make this a store that can compete with a variety of different business models. There are some clothes there that are designed for men and women. It has been a good idea to push the concept of the physical store because there are many people that work out at the spur of a moment.

When people sporadically decide to work out at the end of the day they are not going to have time to check out a website and wait for clothes. They are going to need their fitness gear right away. That is where the physical Fabletics locations will be most useful. Many people may question the idea of expanding to physical stores when there is already a booming business on the Internet, but the time is right. The research has been done and the demand is there. That is why actress Kate Hudson and her team has to take advantage of this and strike while the iron is hot.

Brain R. Mulligan- The Man Behind the Mulligan Concept of Manual Therapy

New Zealand resident Brian R. Mulligan is an award winning physiotherapist, world renowned lecturer and the founder of the Mulligan Concept of Manual Therapy. After graduating from the NZ School of Physiotherapy in 1954, Brian began work in private practice in Wellington a mere two years later. Brian was introduced to manual therapy in the early 60’s and it has been his special interest since. Brian started lecturing in 1972 and has taught in 91 cities within the United States and 20 countries worldwide. In 1985, Brian went on to create the Mulligan Concept of Manual Therapy which has become one of the most popular techniques in manual therapy for disorders effecting the musculature and skeleton, also known as musculoskeletal disorders. This concept utilizes mobilizations with movement (MWMs) in the extremities and sustained natural apophyseal glides (SNAGs) in the spine to relieve pain and increase range of motion. Due to the high demand of his teachings by therapists and medical practitioners alike, the Mulligan Concept Teacher Association (MCTA) was created in 1996. The near 50 accredited members teach the Mulligan concept internationally. These teachers are trained in manipulative/manual therapy up to a standard set by IFOMT. Brian was made an Honorary Fellow of the New Zealand Society of Physiotherapists in 1996 and was made a life member of the New Zealand College of Physiotherapy in 1999. He also holds an Honorary Teaching Fellowship at the University of Otago, New Zealand. In early 2010, the 6th edition of his book Manual Therapy: NAGS, SNAGS, MWMS, etc., was released. This book, which has been declared as a must for physical therapists working in the musculoskeletal field, teaches that when the Mulligan Concept is applied correctly, it can significantly reduce joint pain and increase movement. Brian has said himself, “I don’t want the pain to be better, I want the pain to be gone.” In addition, multiple DVD’s and CD-ROMs are available online for home exercise purposes. Mulligan Home Exercise DVD is currently available in English, Spanish and German on the MCTA’s website. Since retiring in 2000 from active clinical practice, he has continued to teach at seminars internationally. In his free time, he enjoys the outdoors and can be found frequently on the golf course. After over 50 years of marriage to his loving wife, Dawn, three children and six grandchildren, Brian lives a healthy and productive life to this day.

Treadmills versus Jogging Outside

Researchers did a jogging experiment in 2012 involving a number of joggers, for the reason that many who use those reported treadmills negatively. These joggers first ran on a track and then repeated the same run on a treadmill. The researchers allowed joggers to set the treadmill speed comparable to the speed they ran on the track prior. What the research found out was the joggers were setting the treadmill speed, lower than when they ran the track, maybe because there was no goal.

All these joggers felt that the run on the treadmill was more challenging which may be false. Researchers found out in 2014, that when a jogger runs on treadmills, it is decreasing the pressure on bones and joints as compare to hitting the bare ground running and this is a good issue.

In general, those who are going for frequent walks, like Paul Mathieson, found the outdoors more invigorating; giving them increased energy and less fatigue than exercising on a treadmill. Some feel that it is the ever-changing environment that the jogger meets when running outside versus an inside treadmill. The things that one sees, as they are running and the fresh air give them pleasure.

Walking or running on a treadmill inside offers no scenery to look at and no fresh air to breathe into the lungs. Walking outside the person must set a goal for when and where they end their walk. These same goals cannot be set when using a treadmill.