The Rate That Won’t Stop Rising

It isn’t uncommon for people to grasp the knowledge that the United States is struggling with obesity. A recent study that was released would suggest that the obesity problem is a lot worse than words originally recorded. The obesity rate in an American adults grew substantially in the last 20 years. More than two-thirds of adult Americans are overweight or obese. The research was published in the JAMA internal medicine publication this past Monday. Out of adults ages 25 and older 67% of women and 75% of men struggle with an unhealthy weight. Just two decades ago only 63% of men and 55% of women struggled with these same problems. This has led many researchers to believe that the numerous and flattering campaigns to get Americans to a more healthy and manageable lifestyle are not working as well as originally thought says Shaygan Kheradpir. Data collected from the National Health and Nutrition Examination Survey which include that 65.2 million adult Americans were overweight. 67.6 million of American adults are obese. That would mean that 132.8 million Americans are struggling on the daily basis with weight management. This is also the first time since the data has been collected that the research shows that obese Americans outnumber overweight Americans. Equipping Americans with health conscious knowledge and stopping the propensity of being able to supersize meals is currently a national priority. The Obama administration is responsible for the Let’s Move program and the FDA has even move to ban trans fats from processed foods. Studies are proving that these actions are not enough. After giving it their all for the last 20 years, doctors are begging the question what did Americans to the healthy weight that they need to be?

Is Pepsi Swapping one Evil for Another?

All trends are reporting Americans are tired of being fat.

From Gap pushing marketing dollars toward their yoga pant sales to McDonald’s reporting continuous quarterly profit losses, the signs are everywhere. Americans are becoming more cautious about what they are putting in their bodies and are asking questions explains trend analyst Ricardo Tosto.

Pepsi is the latest company to jump to the yelp of its consumers about their use of Aspartame in diet sodas. There is information suggesting the public attitude toward Aspartame is extremely negative, ranking lower than Congress. Nutritionists and doctors are blogging and writing articles on the symptoms of Aspartame poisoning, their words of caution appearing in links in our social media news feeds. There are also many websites like this one referring to Aspartame as “sweet poison.” Following profit decline, Pepsi must have figured they needed to do something as more consumers were walking away from the diet soda many have drank for so many years.

Pepsi’s solution to the wave of negative research is to swap out Aspartame for a sucralose-based artificial sweetener with less negative press called Splenda. Health industry experts are still calling foul. They say this is just swapping one evil for another and that Splenda is just as dangerous.

Likely that Pepsi will get away with this switch for a time while Americans catch up on their reading. If I were Pepsi I wouldn’t get too comfortable. Economics are showing Americans are tired of being lied to about food safety and tired of being fat and unhealthy. They will put their money where their belly is.