Wengie, a YouTube Celebrity

YouTube has become one of the most popular websites in the world. With millions upon millions of people searching this website each day, it is no wonder that many people try to become successful through YouTube. There are many people with a decent number of subscribers; however, there are a few elite YouTube users who have earned the name ‘celebrities’. These YouTube celebrities have amassed millions of subscribers. That is one million people who decided not only to watch a video, but to hit the ‘subscribe’ button to keep in touch with all of the content that is being released by that particular YouTube celebrity.

Perhaps one of the most famous YouTube celebrities is Wengie. Wengie is an Australian YouTuber who makes videos on fashion and beauty. Wengie’s real name is Wendy Huang and she is of Chinese descent but grew up and currently resides in Australia. Wengie has her own website which can be found here, but her main focus is her YouTube channel, which has just shy of 1 million subscribers. She currently has over 250 videos on topics centered on beauty and fashion.

Wengie cites that her journey began after working in the corporate world for a few years. Shen then decided that a career path with blogging and internet business would allow her the kind of lifestyle of freedom that she desired. Wengie says that her first inspiration for her website was Singaporean blogger XiaXue. With her passion and interest for beauty and fashion, paired with her desire to create an online business, the Wonderful World of Wengie was created. Here, on her YouTube channel she gives her viewers styling and makeup tips and tutorials.

One of her main areas of focus, or niche, is make up for women of Asian background. This is because Wengie, being of Asian descent herself, feels there is a large lack of information out there for beauty and fashion for Asian women. She says there is plenty coverage on European and American, but Wengie hopes to bring more information about beauty and fashion to women of Asian background.