Everyone has experienced a cluttered email client before, to put it lightly; the foundation of our expansive online experiences, everyone needs at least one and most have more than that. Free Wi-FI in airports and restaurants will often demand your email so they can advertise to you. When you subscribe to Facebook, Twitter, Instagram, and the dozens of services that are commonplace, you’re bound to see your unread mail climb into the dozens, the hundreds; I’ve long since forgotten the day I hit a thousand. The junk mail can offer good sales at times, but sometimes it buries what’s really important.
This was the case with Jojo Hedaya and his partner, Josh Rosenwald. His emails sent to his business partner would go ignored, as he simply couldn’t find them under all the junk mail. They knew their had to be a better way to organize emails than the way clients and extensions offered. They created the most graceful, efficient mechanism for this purpose; the ‘Rollup.’ Unroll.me scans your email and collects all of your subscriptions into one well-organized, daily email, which is saved until the hour you want it sent to you. The magnificently simple system is a platinum, star quality in its field.
Unroll.Me was met with great reviews and high satisfaction among customers, with 100,000 subscribers at the time of a major redesign in 2013. Between 2013 and the next few years, subscriptions grew to account for 1.3 million ‘Rollers’, Jojo Hedaya’s nickname for subscribers to the service.
With all the success enjoyed by Unroll.Me, it’s no doubt that big names in the online marketplace have wanted to acquire the application. Slice, a recently purchased subsidiary of Rakuten has arranged to acquire Unroll.Me, marking the third US-based acquisition of Rakuten. While the details of the deal are private, it is known that Jojo Hedaya and Josh Rosenwald will be joining Slice and working for the company afterwards. Slice considers Unroll.me a valuable means to improve and streamline the experience for customers who patronize their e-shop, indicating the importance of the consumer experience in the online maretplace.